(Introduction)
Kya aap soch sakte hain ki sirf 10 second ke liye koi 50 lakh rupaye kharch kar sakta hai? Sunne mein ye filmy lagta hai, lekin Reliance ke JioStar ne ise haqeeqat bana diya hai. ICC Final ke liye ad rates ne saare purane record tod diye hain. Aaiye jaante hain kya hai ye pura khel.
: ICC Final: Har Second Baras raha hai Paisa)
JioStar ne India vs New Zealand ICC Final ke liye apne ad slots ki keemat ₹50 lakh prati 10 second rakhi hai. Ye keemat isliye hai kyunki digital platforms par viewers ki sankhya karoron mein pahunch rahi hai. Pichle records ko dekhein toh India-England semi-final mein 6.5 crore se zyada log ek saath match dekh rahe the, jo apne aap mein ek world record hai.
: Kyun hai itni mehngi Advertisement?)
Sirf match ki popularity hi nahi, balki digital rights ka power bhi iske piche ka bada kaaran hai:
Exclusive Rights: JioStar ke paas exclusive digital streaming rights hain, jisne ise market ka "Kingmaker" bana diya hai.
Targeted Reach: Digital ads mein companies ko pata hota hai ki unka ad kaun dekh raha hai, jo traditional TV par mumkin nahi.
Connected TV (CTV) ka Craze: Log ab badi screen par internet ke zariye match dekhna pasand kar rahe hain, jiska market 2027 tak 5 guna badhne ki umeed hai.
: Profit ya Loss? Sikka ka doosra pehlu
Bhari-bharkam ad revenue ke bawajood, JioStar ke liye sab kuch aasan nahi hai. Report ke mutabiq, company ne pichle saal ₹12,500 crore se zyada ka loss darj kiya hai. Iska mukhya kaaran ICC rights ko kharidne ki bhari-bharkam keemat aur dollar ke rate badhne se pada karoron ka bojh hai.
Ise bhi dekhe - https://www.abkyahua.in/2026/03/google-search-dangerous-warning.html
(Conclusion)
JioStar aur Disney ka aane wala 'Joint Venture' poore Indian media market ko badal kar rakh dega. Halanki kharcha bahut hai, lekin Reliance ki ye strategy digital India ki nayi tasveer dikha rahi hai.
Aapka kya kehna hai? Kya 10 second ke liye 50 lakh dena sahi hai? Comment mein batayein!
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